I built the Northern Light Candle Company site and online shop five years ago. It was a beautiful site, privileging the story of the bees and of the cleverly engineered eco studio where the candles were made, through to packaging and delivery to the customer’s door.
Here’s an example of a slideshow with music and voiceover – a good way to make video on a budget. Having a video embedded in your site from YouTube or Vimeo is great for SEO (your position on a Google search). I photographed the candle factory, then wrote the voice-over with the client, recorded it and produced it within a couple of days. There’s another Northern Light video about eco packaging on the home page of my site.